About

Values + Beliefs

I believe that everyone should have a set of values that they try their best to live by. They’re non-negotiable. They serve as your moral compass for making decisions in your personal life and career.

They help you decide who to spend time with, collaborate with, and what opportunities to say “hell yes” or “no” to.

Life is too long to work with people you don’t like. Am I right, or am I RIGHT?

I thought it might be smart to share my values with you here. If fate would have it that we cross paths, or you stumble on this page you’ll know what to expect (and what to hold me accountable to) should we collaborate.

+ + +

[+] Keep it simple

Leonardo Da Vinci said that “simplicity is the ultimate sophistication”. Whether words on a page or steps in a process, aiming for simplicity benefits us both.

[+] Build things to last

Doing things right requires patience. If we work backward from your ultimate goal, the choices we make in the short term will benefit us in the long term.

[+] Be empathetic and listen before you speak

Empathy is everything. The more transparent and understanding we can be with each other, the more seamless and effective our relationship will be.

[+] Emphasize quality over quantity

Doing the due diligence to create quality work will be more rewarding and save you time and money in the long run. Good things take time. That’s why the estimated wait time at Lou Malnati’s is longer than Little Caesars.

[+] Stay curious and keep asking ‘why’

The more we understand about our motivations, incentives, and struggles, the better we can connect with each other — and our customers.

[+] Be optimistic

Optimism is my secret ingredient. “There are no losses, only lessons”. And if we’re honest with ourselves, we’re not saving lives with our landing pages — most of the time, anyway. =P

[+] Remember to laugh a little

If we claim to enjoy our work, we have to remember to actually enjoy it. If we can find the humor in the struggle, and remember to have a little fun, everyone wins.

+ + +

Now I don’t expect you to share these exact same values. You likely have your own moral compass, too. I respect your POV (see #3) and I’m interested in learning where it originated (see #5). Would you mind sharing it with me?

It’s simple, though. If you found yourself nodding your head in agreement at any of this, then we’re already off to a good start.

Drop me a line, we’ll connect and see how we can work together. Sound good?

Sounds Good. Let's Chat!
Brent G Trotter, People and Words, Chicago
Brent G Trotter
Co-Founder

I’m a curious and optimistic online marketing guy with an affinity for people and words. Over the years, I’ve been fortunate to have worked in a variety of settings (Ogilvy & Mather, iProspect and Edelman Intelligence) with a diverse group of teams and individuals. I’ve also had experience working with Fortune 500 clients like S.C. Johnson and solopreneurs alike.

In my career, I’ve learned to emphasize listening, patience and a positive attitude in my approach to everything.

My enthusiasm for the work I do is driven by three things: (a) better understanding people, (b) clear and compelling communications and (c) the fun of promoting fresh ideas and good products with values I can get behind.